Google Adds Metrics To Adsense

I’ve always been a big fan of using metrics in making business decisions and it is especially important in developing software. Howard Verne, the Director of Software at Litton Guidance and Control Systems was fond of saying “If you don’t measure it, you can’t monitor it.”

Since I have a sideline website business which uses Adsense to monetize the traffic, I happy to report that Google is integrating Analytics and Adsense together to provide metrics for your advertising monetization. Thus you can now:

  • Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
  • Drive high-earning traffic to your site. Use the ‘Referring sites’ report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
  • Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site’s AdSense performance over time, or by time of day.